The Fender Electric Instrument Manufacturing Company (now known as Fender Musical Instruments Corporation) developed the first commercial solid-body
Spanish (as opposed to
Hawaiian, or lap steel) electric guitar beginning in 1948 - the Telecaster, a simple design whose earliest models were offered under the name Broadcaster or the single pickup Esquire. While the Telecaster and its variants were successful, many guitar players of the day used a Bigsby unit, a spring-loaded vibrato device that players use to bend notes up and down with their pick hand. Instead of adding a Bigsby, Fender decided to produce a new, more expensively-made ash or alder line of guitars with his own design of vibrato, which Leo Fender incorrectly referred to as a "synchronized tremolo" (see tremolo arm for more on the evolution of such mechanisms). His decision was also influenced by guitarists Rex Gallion and Bill Carson, who requested a contoured body to temper the harsh edges of the slab-built Telecaster; the new ash body shape was based on that of the 1951 Precision Bass.
The name,
Stratocaster was intended to evoke images of new jet-aircraft technology (such as the Boeing B-52 Stratofortress), and to express Fender's modernistic design philosophy. In designing the Stratocaster's body, a significant area of the back of the guitar, and the area where the strumming arm rests, were beveled to accommodate the player's chest and arm. The upper bouts featured two cutaways, for easier access to the higher frets. The new
Custom Contour Body and
Synchronized Tremolo bridge made the Stratocaster a revolutionary design.
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Featured item
Up on the block is the brand new Fender Spirit of Rock-N-Roll Catalog. This 191-page, Full-Color, Glossy publication is perfect for the Fender junkie. Measuring 8 X 10 3/4 , it has the following contents:
Make History:Fender
If You Like This, Then...
Quick Reference Guide
Fender Electric Guitars
Fender Electric Basses
Squire by Fender
Fender Acoustic Instruments
Fender Amps
Fender Bass Amps
Fender Pro Audio
Fender Clothing and Collectibles
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